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Tips For Marketing Through Twitter

Admin — Thu, 03 Dec 2009 09:51:36 +0000

Achieving marketing success in any venue is only possible by sticking to some rules of etiquette. While the rules may modify and change depending on the situation, being respectful and courteous to our fellow man is essential. In this day of quick fixes and so many technological venues to advertise our business, we still must adhere to these rules. If Twitter has become a part of your marketing plan, then it is important to understand the rules that go along with each tweet. While your posts may be restricted to 140 characters, it is important to make those characters count and to not violate any of the unspoken Twitter rules of etiquette.

One of the first rules is not to spam; ever. If you commit this unforgiveable act, not only will you lose followers and stop gaining new ones, the ones you have will ignore your posts. Nobody likes spammers or receiving spam in their inboxes; whether it’s through email or tweets. Generic posts like “read my new blog” are considered spam. If your account has you following a large quantity of people but few are following you back, then potential followers will consider you a spammer and think twice before they follow. When you are composing your tweets, make sure that you keep them in letter form. Don’t use abbreviation or texting lingo. A pot of gold for any tweeter is when you find a good tweet that was posted by someone else. You are more than welcome to reuse these posts but be sure to give proper credit. You are supposed to use the following line to give credit: retweet@username:originaltweet.

Tweets are sent through SMS systems so it is important to stick to 140 characters. While this is all that Twitter will allow, it is also the limit that will fit through the SMS system. Think through your post carefully; most people want to understand what you are saying through one post and not by continuing through a URL link. An important part of Twitter etiquette is to follow the people who follow you. Unlike Facebook or Myspace, this is not an automatic thing. Anyone can follow you, but you are not automatically linked to follow them. The only times where this may not be appropriate is if you have a massive amount of followers and being linked to all of them would prove to be confusing. Use your own judgment on this one.

Twitter can be a powerful tool for any marketing plan. As long as you stick to the rules of Twitter etiquette, your business can prove to be successfully marketed through Twitter and any other marketing venue.

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10 Twitter Marketing Strategies That Work

Admin — Sat, 17 Oct 2009 22:25:57 +0000

1. Understand the difference between spam and frequent posts. Spamming on Twitter is the fastest route that causes followers to jump ship. Twitter is for socializing, not spamming. When most tweeters come across spammers, they tend to ignore them or leave the spammer’s group of followers. Meaningful tweets with quality content are the best way to grow your amount of viewers.

2. Produce a picture and a company bio to include in your Twitter profile. Business related or personal head shots of yourself are the most effective types of content to place on your Twitter page. People are attracted to posts from tweeters who share something about themselves or their business.

3. Brevity is of utmost importance. This is the entire idea that Twitter is based on. Even if the product you are selling has over a dozen outstanding features, do not try to share each one with your followers. Narrow it down to the best one or two, and add a link to the product in your tweet. This will allow viewers to find out more about your merchandise or services without seeming pushy.

4. Conversation should be promoted. Posting polls, making inquiries, and fabricating other ways to relate to your followers is vital to success. Conversation is a self-marketing and business-marketing tool to use on Twitter that should never be neglected.

5. Following the people that follow you. On Twitter, anybody that has gained a new follower is informed immediately. The great part of this is that most of the people you follow will usually follow you in return, and that makes your network bigger. Even better, there are some tweeters that purposely seek out people who have tons of followers.

6. Use an automated following program. Tweet Adder and Bird Feeder are two excellent programs; they make growing your following virtually effortless.

7. Taking Twitter to the mobile level. Mobile technology, such as the Blackberry and the iPod, allow people to keep track of their followers via mobile phone. And, even if your phone does not include such an application, all you need to do is text message your tweets, and they will be instantly placed on your page.

8. Re-tweeting is certainly acceptable. There will be several times when other people’s posts will catch your attention. When that happens, feel free to re-tweet it. You might be helping someone else out in regards to promotion, but there is a good chance they will someday do the same for you.

9. Send messages directly to new followers. Yes, there are many automated systems that can get the job done for you, but anyone can immediately see how fake they are. And, greeting new readers with an impersonal message is not the way to make someone feel welcome. One good idea is to respond to something you liked on their profile. You want to have new followers and keep them too.

10. Twitter can be loads of fun, so enjoy it!

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5 of the Most Effective Twitter Marketing Strategies

Admin — Tue, 13 Oct 2009 22:25:49 +0000

With this article, I would like to talk about Twitter marketing ideas in general. This is why I have compiled 5 of the most effective Twitter marketing strategies from an article I reviewed on ProBlogger.

CONSISTENCY

You must work hard at your Twitter marketing project if you ever want to build an excellent reputation as a serious marketer. This is why I have been personally writing two articles per day for the last couple of months. I take both of my newly written articles and post each one in two different places: my blog and my website. As I continue on, people will start to realize that I take creating SEO & Beyond very seriously; When they do, I will start to grow a large following. This tip will work for all people in all niches, no just for my industry, Internet Marketing, only.

UNIQUE CONTENT AND USEFUL INFORMATION

Do you remember when you used to have to write essays in school? It was no secret that it was enough to just write content that sounded as if you had an understanding of the material. So, if you were able to pull that off, you would get high marks. However, when you market on Twitter, you cannot do this because if your viewer sees any of the following, they will not be interested in anything you have to say.

This means you must have:

-Useful ideas
-Standout ideas
-Practical, quality content

Without all of these three factors, you can be sure that no one will be reading anything you post. So, do not pretend as if you have something interesting and thought-provoking to say. Either you do or you don’t, and if you don’t then refrain from posting altogether.

ASKING EXPERTS

My area of specialty is Internet Marketing, and through sheer hard work, I am now an SEO expert and Bum Marketing expert. Along the way, I have gained some knowledge in other topics, such as Marketing through Twitter and other social networking sites, but I most certainly would not refer to my self as a guru; far from it. Right now, I am still learning the ins and outs of this particular way of marketing, so there are many times when I need an expert’s opinion. Do not be afraid to ask. On my website I have a special place where professionals can get together and share trade tips and other advice. Since I only started this new project 4 months ago, it has yet to become a hit, but I know all I need to do is wait and give it more time.

SHARING

Of course you want to only have your own articles on your Twitter site, but it does not look good if you are the only poster your viewers will see. If you do that, you might as well be talking to yourself. So, be kind to you industry and post other expert’s articles and thoughts too.

IN SUMMARY

These are the goals you should strive for:

-Consistency
-Helpfulness
-Originality
-Openness
-Informational Content

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Personal Branding: 5 Ways to Grow a Twitter Following

Admin — Sat, 10 Oct 2009 22:25:42 +0000

Twitter. The amazing personal branding machine. It allows you to be on the same level as the rest of your competitors, and it gives you a chance to meet people you might never have otherwise. Yes, this tool may be effective, so you must have an excellent strategy in order to procure the main benefit: getting a large amount of followers in your field of expertise. Below are 5 methods marketers use successfully every day.

1. Putting a brand on your profile.

Bottom line, branded profiles are interesting to viewers on Twitter. So, login to your profile and post a picture, bio, and page description. These items will aid visitors in deciding whether to follow you or not. Another tip, add a customized image to your background. That will really catch a reader’s attention.

2. Follow other members in your niche.

When you search for marketers in your category, keep the following two factors in mind:

-Marketers who belong to your niche.
-People who talk interestedly about your marketing area.

So, how do you search on Twitter? Well, Twitter has made an internal search feature that you can use. It is on the bottom of their site; look for a link titled “search.” With the search tool you can do a basic or advanced search on all tweets.

3. Twitter’s features can help you make connections.

-Twollo.com will help you locate tweeters to follow by searching for people who share your interests. After you find people, you can follow instantly or put them on a list available for your review before making up your mind.

-Mr.Tweet.com. You can consider him to be your personal agent in the networking arena. He will broaden your network in two ways. First, he will locate followers with interests similar to yours, and second, he will find quality people in your niche for you to follow.

4. Be kind to the community and retweet.

Finding excellent resources and information through someone’s tweet is always great news, so share it with your own followers. Be a retweeter. Retweeting is when you post a tweet written by someone else. It is really simple: copy the post and then paste it with an RT in front; it should read like RT@LiveYourBrand.com . Tweeting and retweeting will make you realize you are big and important, unlike the school of thought you were taught growing up.

5. Have relevant, quality conversations with other experts in your industry.

A perfect way to catch the interest of potential followers is to participate in fascinating, compelling discussions. Here is an example. @LiveYourBrand and @UpwardAction are talking about the installation of WordPress blogs. The followers of each person will take an interest in the other follower they have never heard from before.

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5 Ways to Optimize Twitter

Admin — Sun, 04 Oct 2009 22:26:34 +0000

Online marketers and home business entrepreneurs both want to know how Twitter and Google’s search engine relate to one another. The 5 methods in this article will not only clear up any misunderstandings that you might have, but will also give you some tips to optimize your tweets.

1. Your account and user name.

Any name you use should relate to the subject of your business or brand of your product. Since everyone’s user name is at the end of their Twitter URL, followers can recall it very easily. The name of your account comes right after your user name. Now, your account name and user name can be exactly the same or they can be different from one another. Whatever name you choose for your account should advertise your company and you, the leader.

2. Your bio description.

There are two ways to go about optimizing your bio page. First, you can only use SEO keywords, but this is easily noticed by viewers since Twitter only gives you 160 characters to use. Then, on the other side of the spectrum, there are marketers that prefer a more “personal” approach. There is an upside and downside to this theory; the descriptions relate to the viewer, but there is not much of a chance to optimize search engines.

3. Optimizing your tweets.

Your tweet’s lead in, or first several words, are more relevant than any other part of your tweet. Experts have done the research and have found that the beginning of a tweet is more important to a search engine than the end of a tweet. This is because the beginning of a tweet is what determines its title tag. So, remember that the first 30 or 40 letters and numbers are what count the most. Also, a good balance between your keyword density and conversational content is key to maintaining a personal tone.

4. You need to be retweetable.

On Twitter, any tweet cannot be longer than 140 letters and numbers. Because of this, people find it difficult to post their original tweet with their retweet and user name. And, you should expect the user names of the retweeters to be included. Tweets are extremely viral and can spread like wildfire; make certain your tweets stay under 120 characters to make room for user name placement.

5. Getting the word out.

Write articles about social networks and press releases that include your business’s URL. This is a great way to spread the name of your company and your products. Do not forget to implement YouTube into your marketing scheme. Any news or instructional videos are perfect for letting people know about your twitter page.

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