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3 Ways to Gain Influence On Twitter

Admin — Wed, 03 Feb 2010 16:53:36 +0000

Although it has been around for some time now, Twitter is still a relatively young social medial application. Many people are still learning how to properly use this format of communication, and as such, its popularity continues to grow. If you want to use Twitter effectively, there are a couple of things you need to understand about developing relationships using this powerful tool.

1) Be authentic. Use your real name and a real photograph of you. For professionalism, you should try to use a headshot or something similar, as opposed to a company logo. This way people will know that your account is managed by a human being and not a bot. Providing a link to your personal or business web site also helps to draw a connection for those who want more information.

2) Be consistent. Tweet a few times a week so that people will take you seriously and will come to depend on your information and reliability. Many users rarely tweet, so their updates are often overlooked.

3) Be concise. Not only do you want to provide current information, but you will attract more followers when your information is accurate and specialized. People only care what you know, if they believe it is worth knowing, and when they know how much you care about them too.

Though this is simple, it is not necessarily easy. Developing the right kind of relationships on Twitter will definitely take time. Like any other relationship it is give-and-take on Twitter. You need to be someone who people want to know, and you need to be sure that you only follow people who will benefit you in some way too.

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Using Twitter To Gain A Successful Business

Admin — Thu, 10 Dec 2009 04:54:01 +0000

The popularity of Twitter has exploded in the last few months. Almost every celebrity and laymen has a Twitter account and most keep their followers updated constantly on everything that is going on with them. While Twitter used to be for knowledgeable people, that is certainly not the case now. With this surge in popularity, Twitter is being misused more and more. Many people are adamant that Twitter should be used for business only, but while many businesses are on Twitter, few are using it in the correct manner that will help their businesses grow. There are essentially two reasons that a business should be on Twitter. The first is to get the word out about their products or services to a lot of people in the fastest way possible. The second is to use Twitter to listen in on certain markets to catch trends and new ideas.

The majority of people on Twitter are very attached to the first reason and rarely even give the second a thought. Many businesses spend a lot of time using Twitter to get their message out there; sending many tweets a day to get themselves in the forefront of their follower’s minds. If this describes you, then consider taking a listening approach to Twitter. Twitter can prove to be a goldmine of information that is easy to search for and will present itself in small chunks that are easier to read and understand. People post helpful links on twitter all the time. This is a virtually untapped source of information that your competitors may not even be aware of as the focus on sending messages versus reading them. A search engine can provide you with plenty of information, but with Twitter posts you are seeing what people in your niche market are reading and passing around. You can get your finger on the pulse of your target market.

Another use for the listening route, is to see what problems or hardships your audience is facing in the work or personal lives. The more you know your audience, the better your company will be at finding needs and working on filling them. Another slant on this is to use the messages you are reading to get a feel for the language in which your audience is writing and thinking. Many people prefer to write website content with this specific language in mind. When you write in a way that your audience relates to, your customer base will reach even better heights.

Consider how Twitter could help your business. If you already have a Twitter page, try rethinking your strategies and incorporate some listening in to your Twitter use. If you don’t have a page yet, give some real thought to setting one up and use the tips you’ve learned here to jump start your Twitter presence.

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Using the Power of Twitter for Your Business

Admin — Mon, 07 Dec 2009 04:52:51 +0000

In the business world, Twitter has long been a service that most people don’t really understand. Because of this, the majority of businesses either use it the in the wrong manner or simply don’t use it at all. When the business world turns its back on, or misuses, Twitter they are passing up the opportunity to get ahead in their business niche. Twitter can be a powerful tool in marketing for any business if you know how to harness that power and use it correctly. Twitter could easily bring you an immense amount of high quality traffic in very little time.

There are essentially three main things you need to do to get Twitter to work for you. The first one, and the one a lot of people find the most daunting, is to get the word out and let people know you are on Twitter. You can find articles on every cyber corner of the internet on how to attract followers to your Twitter account. There are as many strategies and techniques out there as you can imagine. But there are a few things you can do right away, and on your own, to increase your profile. If you have an existing website for your business, then be sure to add a link to your Twitter page to get new followers as well as get the word out to existing customers that you are now on Twitter. When you send out e-mail communications, include a link to your Twitter page as well.

In the case of Twitter, absence does not make the heart grow fonder, so be sure to tweet daily. You need to keep yourself in your audiences mind and interact with them as much as possible. What is in your tweets is as important as tweeting every day. At some point, you will have gained enough of your follower’s faith that you can send out affiliate links, but for now, steer clear of that. While it isn’t absolutely necessary that you appear as an expert in your field, it doesn’t hurt. As you begin on Twitter, keep your posts to tweeting things that are interesting or valuable to your readers. You could tweet funny or inspirational quotes or let people know about a new blog post that may be of interest to them.

While it can be very tempting to purchase some of the Twitter automation software, this is not a good idea. This software does mean you have to invest less time in your Twitter page, but it makes your tweets and interactions with your followers less personal. You want your followers to know the tweets they get are coming from a real person on the other end. This small personal touch will endear you to your followers and encourage them to tell others about you as well.

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Tips For Marketing Through Twitter

Admin — Thu, 03 Dec 2009 09:51:36 +0000

Achieving marketing success in any venue is only possible by sticking to some rules of etiquette. While the rules may modify and change depending on the situation, being respectful and courteous to our fellow man is essential. In this day of quick fixes and so many technological venues to advertise our business, we still must adhere to these rules. If Twitter has become a part of your marketing plan, then it is important to understand the rules that go along with each tweet. While your posts may be restricted to 140 characters, it is important to make those characters count and to not violate any of the unspoken Twitter rules of etiquette.

One of the first rules is not to spam; ever. If you commit this unforgiveable act, not only will you lose followers and stop gaining new ones, the ones you have will ignore your posts. Nobody likes spammers or receiving spam in their inboxes; whether it’s through email or tweets. Generic posts like “read my new blog” are considered spam. If your account has you following a large quantity of people but few are following you back, then potential followers will consider you a spammer and think twice before they follow. When you are composing your tweets, make sure that you keep them in letter form. Don’t use abbreviation or texting lingo. A pot of gold for any tweeter is when you find a good tweet that was posted by someone else. You are more than welcome to reuse these posts but be sure to give proper credit. You are supposed to use the following line to give credit: retweet@username:originaltweet.

Tweets are sent through SMS systems so it is important to stick to 140 characters. While this is all that Twitter will allow, it is also the limit that will fit through the SMS system. Think through your post carefully; most people want to understand what you are saying through one post and not by continuing through a URL link. An important part of Twitter etiquette is to follow the people who follow you. Unlike Facebook or Myspace, this is not an automatic thing. Anyone can follow you, but you are not automatically linked to follow them. The only times where this may not be appropriate is if you have a massive amount of followers and being linked to all of them would prove to be confusing. Use your own judgment on this one.

Twitter can be a powerful tool for any marketing plan. As long as you stick to the rules of Twitter etiquette, your business can prove to be successfully marketed through Twitter and any other marketing venue.

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Twitter: Is Spreading Stupidity

Admin — Wed, 14 Oct 2009 22:25:51 +0000

There is a comment thread on a blog post I have been following. Apparently, a controversy is brewing about Twitter; some people think that Twitter is causing people to become stupid. So, I simply had to investigate this statement. I wanted to know if this thought is based on some truth, or if it is just an opinion. The first thing I did was look into the reasons that might make people believe it to be true.

Here are some theories that could be making people who use Twitter dumber:

-Users tend to be lazy in the subjects of spelling and grammar.

-People spread “truths” that are really opinions.

-People post “facts” that are inaccurate and untrue.

-Too much “leet-speak” or typing in a texting fashion.

-Annoying spammer accounts.

-Inappropriate pornographic accounts that are against TOS.

-Multiple one-person spam accounts. For example, JohnQ1, JohnQ2, JohnQ3 and so on.

The question is if a person does all of these thing, are they really an idiot or are they just lazy because they are on the internet? Or, are they trying to post their tweet in a hurry because they are busy? Is it only young people who don’t care? Maybe they are socially, economically, or educationally challenged? If you consider it, “stupid” can mean something different to everybody, so we will not try to explain the word “stupid” in this article.

However, it can be agreed upon that one, there is stupid people tweeting on Twitter, and two, the atmosphere of Twitter probably contributes to laziness. This is why many people type without thinking first. The problem with this is that some people do not know that any tweets made can be deleted.

My final theory is that even though many people who tweet on Twitter are stupid, there is no concrete evidence that they are dumb due to Twitter usage. I think there are morons everywhere you go, and even without Twitter, idiots just tend to gather together in the same places at the same times. Twitter should not be considered the root cause; stupidity is a common theme among many groups of people throughout history.

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Do Not Let Your Twitter Account Become Suspended

Do Not Let Your Twitter Account Become Suspended

Admin — Mon, 12 Oct 2009 22:25:46 +0000

Twitter is the “it” social media network on the internet today. So many people flock to Twitter daily not only because it is a fantastic way to socialize, but also because it is a popular, free form of business marketing. There is only one problem: a lack of understanding of how to properly use Twitter. This is why many accounts are suspended without users knowing why.

Wikipedia describes Twitter a free combination between a social network and a micro-blogging site where people send and receive messages referred to as “tweets.” Users across the world can talk and share with one another by posting messages that are no longer than 140 words. Business also make use of Twitter to get feedback from customers. So, it is no wonder that savvy marketers want to take advantage of Twitter’s power and potential. Marketing through Twitter allows advertisers to reach out to a mass of customers; however, some marketers use Twitter in inappropriate ways, causing their accounts to be terminated. It is obvious that Twitter does not want members who abuse their privileges, so there are several rules to adhere to in order to keep your account open.

First of all, no serial accounts are allowed on Twitter. In other words, you cannot create multiple accounts and get followers on these accounts simultaneously. So, why are marketers even trying to do this? It is a sneaky marketing trick that allows a business to gain followers faster. Most marketers believe that having 2 or 3 Twitter accounts will give a business 2 or 3 times the amount of sales. But, if Twitter discovers you are doing this, expect your account to be suspended for what Twitter calls, “strange activities.”

Also, an account can be terminated for being inactive for 6 consecutive months. Certain inactive accounts are considered by Twitter to be “name squatting.” In some cases, Twitter users will make an account under someone else’s or some other business’s name in order to offer them up for sale to the company the name is registered as. Marketers also do this to keep other people form snapping up that particular user name. If any account such as these are left inactive, they will be deleted by Twitter.

Another point to remember is to not automatically follow or stop following other tweeters within a short time. Marketers are able to do this through automated software available all over the internet. Twitter wants these people’s accounts gone because they consider them to be nothing more than spammers. These types of accounts do not post helpful information or informative tweets. There are other people like this who hardly ever tweet, but have countless followers. Think about it. Why would anybody follow people who never tweet anything useful or anything at all? Twitter.com will remove these accounts as soon as they spot them.

Something else to never do is to copy content across several accounts. For example, some marketers will send the same promotional link in the same tweet across all of their Twitter accounts. They do this to expose as many followers as possible to their site. And, they sometimes post the exact same update on all of their accounts too. This is all for promotion and selling purposes, and it is extremely irritating. This is why Twitter immediately eradicates these accounts; they do not want these people to turn Twitter into a mass spamming machine that nobody will want to use.

As you can see, Twitter is strictly a social network that provides premium quality service to those who wish to have a place to connect around with other people around the clock. Unfortunately, there are just too many people who use Twitter in unacceptable ways. The internet community implores Twitter.com to take a hard line with inappropriate users, so Twitter will continue to be a social network with high standards.

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